First Things First

We created First Things First to sell private label goods in the baby category Fulfilled by Amazon. It is our aim to sell products that are essential to you and help you in the way you desire. As the name suggests sometimes you need a product that looks after those first things first, enabling you to create, advance and take care of the rest.


Founded by two brothers that are both fathers, we fully understand the requirements of parenthood. Our children, like yours, are the most important treasures in our lives. When we are looking for products to sell, of primary importance to us amongst a whole range of criteria is - would this product fully benefit and aid us by helping, comforting, soothing or protecting our little ones in a safe way.


Our first product, the StarTeether, a Sensory teething toy is such a product. An innovative solution for teething babies, who as you know can have a terrible time with the pain of sore gums, running nose, nappy rash, lack of sleep and an almost total disregard for food at this stage in their lives.

Every parent goes through this stage of anguish when their baby's symptoms speak more than words! We really wanted to bring a teether to market that actually works in helping little ones find the relief they need in a safe, clean and effective way. 


We are looking forward to scaling and revolutionising our product selection in the coming months and are excited to work with you to help and enhance your needs.